Cal Poly Pomona’s M.S in Digital Marketing prepares students for the digital economy by combining digital marketing and marketing analytics strategies that equips students with essential skills for diverse careers.
The digital marketing is revolutionizing the way companies market their products and services and how market research is conducted.
The Digital Marketing Master of Science program at Cal Poly Pomona equips students with the necessary knowledge to inform a firms’ strategic marketing planning and enhance marketing by executing critical digital marketing tactics.
Cal Poly Pomona’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates’ digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on either the digital marketing side or marketing analytics or both.
Our distinguished faculty are innovative scholars well-connected to the industry, bringing practical, hands-on projects to the classroom. Our curriculum is responsive to changing industry developments, offering networking opportunities and bringing in industry experts to enrich student learning.
Deadline 07/01/2025
$28,050
14 Courses
1 Year or 2 Year track
Face-to-face or Hybrid
Fast Track Application
No transcript needed for CPP students.
Degree Credit units
34 Units.
Class time
Evening classes to accommodate working professionals.
Project requirement
Team-based Culminating Experience Project that involves consulting for client companies.
Cost Per Unit
$825 per credit/unit
Program Cost
$28,050 for in-state, out-of-state and international students
The program is also subject to campus auxiliary fees, including the student union fee, ASI fees, health center fees, and the student success fee. Please refer to the mandatory auxiliary fee page for a current listing of these fees.
For financial assistance refer to the office of financial aid & scholarships.
For tuition dates refer to the tuition deadlines page & refund policy
The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy.
The certificate consists of topics such as introduction to R, R data structure, data input and output, data manipulation with Tidyverse, R programming, and data visualization. Students without programming experience are strongly recommended to take the course offered as a professional certificate program through the College of Professional and Global Education. No academic credit is granted for this professional certificate.
Developing and executing strategies to support various digital marketing programs, using CRM as a backbone of ecommerce and direct marketing efforts; building and maintaining databases with the use of popular user-friendly CRM tools (e.g., hubSpots/zoho) for database marketing. 2 units.
Study of latest trends, practices, and issues in digital marketing with the goal of anticipating and preparing for future disruptions in the digital economy and exploring adoption of the technology to companies in relation with existing portfolios of digital marketing programs. 1 unit.
Forecasting of marketing variables such as customer equity, sales, marketing budget, and individual consumer demand for marketing mix decisions, with an emphasis on quantitative methods with time series and panel data and relevant techniques such as time series regression, exponential smoothing, and ARIMA models. 2 units. Prerequisite: IBM 6510.
Gathering, processing, and analyzing of small- and large-scale qualitative data from various sources such as customer emails, social media sites, product and services review sites, and blogs, regarding customers’ interactions with peers and firms; generating insights and making recommendations for strategic digital marketing plan. 2 units. Prerequisites: IBM 6500 and IBM 6510.
The certificate consists of topics such as introduction to R, R data structure, data input and output, data manipulation with Tidyverse, R programming, and data visualization. Students without programming experience are strongly recommended to take the course offered as a professional certificate program through the College of Professional and Global Education. No academic credit is granted for this professional certificate.
Developing and executing strategies to support various digital marketing programs, using CRM as a backbone of ecommerce and direct marketing efforts; building and maintaining databases with the use of popular user-friendly CRM tools (e.g., hubSpots/zoho) for database marketing. 2 units.
Study of latest trends, practices, and issues in digital marketing with the goal of anticipating and preparing for future disruptions in the digital economy and exploring adoption of the technology to companies in relation with existing portfolios of digital marketing programs. 1 unit.
Forecasting of marketing variables such as customer equity, sales, marketing budget, and individual consumer demand for marketing mix decisions, with an emphasis on quantitative methods with time series and panel data and relevant techniques such as time series regression, exponential smoothing, and ARIMA models. 2 units. Prerequisite: IBM 6510.
Gathering, processing, and analyzing of small- and large-scale qualitative data from various sources such as customer emails, social media sites, product and services review sites, and blogs, regarding customers’ interactions with peers and firms; generating insights and making recommendations for strategic digital marketing plan. 2 units. Prerequisites: IBM 6500 and IBM 6510.
Study of the Internet, its culture, and procedures from a marketing perspective. Using the Internet for customer contact, customer service, order-taking, and marketing research. Promotion and distribution considerations. Issues in the creation of successful www sites. On-line experience and projects with real organizations. Technology-mediated instruction. 3 units.
Seminar of theory and research methods of consumer psychology and behavioral economics; reading and discussion of papers in consumer psychology, judgment, decision-making, and behaviors with an emphasis on nurturing behavioral change of customers. 3 units.
Survey of customer insights methods — both traditional and emerging techniques from big data, data science, machine learning, and AI — and primary data collection method with an emphasis on survey methods, including such topics as construct and measurement, reliability and validity, questionnaire design, sampling, data preparation, exploratory factor analysis, frequency distribution, test of hypothesis, ANOVA, ANCOVA, MANOVA, correlation, regression, and Structural equation modeling. 3 units.
Advanced data analytics for marketing professionals for segmentation, targeting, and marketing mix decisions; multivariate analysis methods such as discriminant and logit analysis, conjoint analysis, factor analysis, and SEM. 3 units. Prerequisites: IBM 6500 and IBM 6510. 2 units. Prerequisite: IBM 6510.
The first of the two capstone courses that focus on generating insights from data and planning and execution of digital marketing strategy; emphasis on synthesizing all the knowledge about digital marketing for optimal marketing mix, and critical evaluation of the client firms’ marketing and business environment as a backdrop of research. 2 units. Prerequisites: IBM 6010, IBM 6200, IBM 6500 and IBM 6510. and IBM 6510.
Students can choose a program plan that prepares them for careers in the social media and digital marketing sectors (digital marketing execution track), the customer analytics and data science sectors (digital marketing analytics track), or both – increasing your versatility and marketability. Below are potential career opportunities.
Students in the digital marketing execution track will be equipped with the skills necessary to effectively run digital marketing campaigns through popular mediums like social media, email and pay-per-click advertising.
Careers include:
Students in the marketing analytics track will be equipped with the skills necessary to collect, interpret and communicate important digital marketing data like website analytics, social media key performance indicators and CRM databases more.
Careers include:
The M.S Digital Marketing hosts various events and information session throughout the year so prospective students can learn more about our graduate program, career outlook, application requirements and more!
We encourage you to RSVP to learn more!
Director, MSDM Director, Center for Customer Insights and Digital Marketing Professor, Marketing
Co-Director, MSDM
Co-Director, Center for Customer Insights and Digital Marketing Associate Professor, Marketing
We are now accepting applications for the Fall 2025 semester. Applications and all supporting documents should be submitted via Cal State Apply.
A non-refundable fee of $70 is required before the application can be submitted. There is no cost to create a profile with Cal State Apply, which allows users to upload and organize application materials.
It is recommended that applicants who do not have undergraduate degree in business and/or International applicants apply early.
Fall 2025 domestic students application deadline 07/01/2025
Fall 2025 international students application deadline 05/01/2025
Your official transcripts and English Proficiency exam scores are to be sent to the Admissions & Enrollment Planning at:
Admissions & Enrollment Planning California State Polytechnic University, Pomona 3801 West Temple Ave. Pomona, CA 91768
All other application items should be uploaded to your Cal State Apply application.
For international applicants, the same general admissions requirements, as stated above, will apply. However, international applicants are also required to provide the following information, in addition to the CSU application:
Please contact Admissions & Enrollment for more information about international admissions.
For technical issues regarding your application, please contact Cal State Apply customer support by email at CalStateApply@liaisoncas.com or by phone at (857) 304-2087.
When you complete your application for admission, you are given access to information on BroncoDirect where you can log into our system. You will need to claim your account in order to have access to BroncoDirect. Once you are logged in, on the right hand side, there is a link under Admissions called “View my Application Status.” This link will enable you to view where your application is currently standing in the admissions process.
Graduate students are eligible for both scholarships and financial aid. For more information about scholarships, FAFSA and different types of financial aid, please visit the Office of Financial Aid & Scholarships.
California State Polytechnic University, Pomona 3801 West Temple Ave. Pomona, CA 91768
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Learn more about out Master’s in Digital Marketing!
